Small Trade Show Budget? 4 Steps for Success

Whether or not you’ve organized a trade show booth before, working with a small budget can be quite the challenge. Companies often shell out thousands of dollars to wow attendees with flashy displays and tech. What can you do, then, when you’re working with the bare minimum?

At Premium Digital Office Solutions, we’re committed to providing professionals the best bang for their buck. You’ll be happy to know that it is indeed possible to throw together an impressive trade show booth on a small budget. By utilizing the resources you have on hand and renting or buying furniture and supplies strategically, you can still make a lasting positive impression on the right people.

  1. Inventory your current resources.

You might not realize that you already have resources besides your budget available to you. Look through the information provided by the venue hosting the trade show and see what complimentary equipment or amenities they may offer. Additionally, this most likely isn’t your company’s first trade show. Look through storage spaces for old or unused trade show supplies and think about what you or your team can bring from home.

  1. Rent equipment or furniture where possible.

Equipment and furniture typically comprise the bulk of a trade show booth’s expenses. If your company does not attend trade shows often, it would likely make more financial sense in the long run to rent these items or even buy them used. Of course, if your company regularly attends these shows, it would be a better investment in the long run to buy the equipment and furniture.

  1. Order economic yet hardy display materials.

Modular displays, banners, signage, table throws, and runners might be the most important components of your booth. They establish and reinforce your company’s branding while giving attendees an idea of your company’s standards for quality and presentation. With the proper care, these trade show materials can last for many booths to come.

  1. Give away useful and memorable promotional products.

Branded promotional products serve as a fantastic way to make a lasting impression on trade show attendees. Consider providing handy items branded with your company’s logo like water bottles, backpacks, and USB flash drives. This will help remind potential clients or business partners of the connection you made with them at the event.

We hope these tips help you as you make the most of your small trade show budget. To learn more about Premium Digital Office Solutions and how we can make your next trade show booth a success, contact us online or call us at (973) 439-1570 today!

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