A Complete Guide to Trade Show Signs & Promotional Products

Trade show signs offer a viable opportunity because they empower a business to connect with its target audience when it matters most. Typically, a trade show features dozens of vendors fighting for consumers’ attention. With the right trade show signs at your disposal, you can increase your customer engagement levels.

What is customer engagement, exactly? Gallup refers to customer engagement as “a customer’s emotional or psychological attachment to a brand, product or company.” It serves as “the definitive predictor of business growth,” Gallup notes, and having the ability to track and monitor customer engagement levels is paramount for businesses of all sizes.

Close to 4,000 marketing professionals worldwide indicated 91 percent of marketing leaders are leveraging customer data to segment their advertising. In addition, the report revealed 83 percent of respondents said they use customer and demographic information to improve their promotional materials and find ways to better connect with their customers.

Boosting customer engagement remains a top priority for many businesses, and with high-quality trade show signs, you should have no trouble connecting with your target audience. Plus, top-notch expo signs are available in a variety of designs and styles, ensuring you can find displays that allow you to highlight your brand quickly and effectively.

Enhance Your Trade Show Signs

A trade show sign can make or break a marketing campaign. You must devote the necessary time and attention to create a best-in-class display that puts your brand in a positive light. Here are three tips you can use to improve the quality of your signs:

  1. Set the bar high. Stand out from the crowd to increase your chances of making a distinct impression on consumers. Establish goals for your trade show marketing campaigns, and you’ll be able to measure your success. This also may help you revamp your trade show displays down the line.
  2. Prioritize quality. Your company may offer a long list of products and services, but a trade show display offers only a limited amount of space. For many businesses, the question becomes: Should I prioritize quality or quantity with my trade show signs? Quality, not quantity, should always win. How your business presents itself may dictate whether customers feel engaged. As a result, a company that prioritizes quality with its trade show display messaging and visuals is more likely to be viewed as an industry expert.
  3. Include your company’s contact information. You’ve determined what content and visuals you’d like to include on your trade show display, but after customers see your sign, will they know how to get in touch with your business? Ensure your contact information is included on your display. A phone number and email address is sufficient. If your company is using its sign at a trade show, have qualified experts on hand to respond to consumers’ queries as well.

Finding the right trade show sign for your business may seem impossible, but with the right trade show experts you can receive comprehensive insights to help you discover the best display for your business. Trade show sign experts boast the skills and knowledge to help you find exactly what you need to make the most of your marketing campaigns. These professionals can even educate you about the different types of trade show displays and work with you to ensure you can discover the right signs for your company.

Choose the Right Trade Show Signs and Banners

Let’s take a closer look at six types of trade show and expo signs, so you can determine which will work best for your business:

1. Hanging Signs

To better understand the value of hanging displays, consider the perspective of a consumer who is attending his or her first trade show. Visiting a trade show can be overwhelming, as there likely will be hundreds or thousands of industry experts in attendance. The event may feature many flashy signs and lots of noise, making it exceedingly difficult to figure out where to go.

A hanging sign will make it easier for anyone to find your trade show booth without delay. This display can be hung from a ceiling at any big or small convention center and serves as a wonderful sign that will guide visitors right to your booth immediately.

Signs are available in the following shapes:

–Round– A stunning round hanging sign consists of top-notch materials and will dazzle at any trade show.

–Square– It’s hip to be square, particularly when it comes to trade show displays. With a square sign, guests are sure to notice your company’s logo and easily find your booth.

–Triangle– With a triangle trade show display, you can reap the benefits of an exceptional sign that is bright, awe-inspiring and built to last.

–Elliptical– Looking for a hanging sign with a look and feel all its own? With an elliptical trade show display, your booth is sure to stand out.

–Tower– Stunning pillowcase graphics and vibrant colors often make tower trade show signs top choices for businesses across the globe.

For those who want a one-of-a-kind trade show display that makes a bold statement, Premium Digital offers custom trade show signs, ensuring you can craft a distinct display in any shape or size you choose.

2. Banner Stands

As an industry expert, you’ll want to do everything you can to ensure your company maintains a professional appearance. Thanks to banner stands, even a startup company can show its commitment to becoming a Fortune 500 business to a large group of consumers. Banner stands serve as popular choices for companies big and small, and it’s easy to understand why.

These displays are great for indoor and outdoor events and come in many styles, including:

-Spring back– Easy to set up, spring back banner stands can help you get your booth up and running in just minutes.

-Retractable– Simple to use and transport, retractable banner signs are sure to serve you well for an extended period of time.

-Double sided– Increase your business exposure with a double-sided banner sign that is both stylish and practical.

-Stretch fabric– With large, sharp graphics, stretch fabric banner signs offer incredible value for businesses that want to extend their brand awareness.

-Telescopic– Adjusted to stretch to the length of a specific frame, telescopic banner stands deliver amazing durability.

-Extra wide– Showcase inspirational visuals and other outstanding images with an extra wide banner sign that highlights your business’ dedication to its clientele.

Keep in mind that banner display stands include a carrying case, making them easy to take with you from place to place. That way, no matter whom you need to educate at a trade show, you’ll be able to leverage a deluxe banner stand that is constructed to last. For more information about trade show signs, contact Premium Digital Trade Show Solutions today!

3. Outdoor Event Signs

Searching for an outdoor event sign that performs well in all types of weather? Discover the benefits of an outdoor event sign — you’ll be glad you did. This display offers excellent versatility. Regardless of whether you want to place it in a hot or cold climate, it will maintain its quality.

Numerous kinds of outdoor banners are available, such as:

-Pole – Also known as street banners, pole signs can be attached to light poles or other outdoor structures instantly.

-Flag – Take advantage of the power of the wind with a flag sign, which is offered in multiple adjustable heights.

-Walking– Perfect for high-traffic areas, walking signs are portable and simple to set up, ensuring you can use them to garner interest from walkers at any time.

-Free-standing– With a free-standing sign, your business can draw attention from customers effectively, regardless of location.

Colorful outdoor event signs can perform wonders for your business and its customer engagement levels. They serve as valuable choices and can be customized to meet your company’s needs.

4. Outdoor Signs

Weather-resistant graphics and sturdy hardware commonly make outdoor signs terrific options for businesses. They are offered in a wide range of sizes and styles to suit your individual needs. The signs stand tall in rain or shine, as they are designed to help you bolster your outdoor marketing campaigns.

Marketing your business at a trade show or any other event may require you to think outside the box. With outdoor signs, you may gain a competitive advantage by promoting your brand in areas that other companies could ignore.

5. Feather and Bow Flags

Consumers don’t want to deal with jargon and excessive text, particularly when they look at your company’s trade show signs. Thankfully, feather and bow flags are available that make it simple for you to highlight your brand’s message without overwhelming consumers.

Feather and bow flags consist of top-of-the-line materials, ensuring they can withstand all weather conditions. They offer an ideal option for those who want to attract attention from consumers at unique locations as well.

For instance, have you ever considered marketing your company at a concert, fair or other outdoor gathering? With feather and bow flags, your displays can grab customers’ attention at one-of-kind destinations.

Ultimately, feather and bow flags are sure to meet or exceed your branding expectations. They could become important parts of your outdoor marketing campaigns, empowering your business to promote its brand to consumers everywhere.

6. Custom Signs

Do you have an innovative idea about how you want to promote your business? Although many trade show display templates are available, creating custom expo signs can give your company a long-lasting advantage over its rivals.

Custom printing ensures your company can benefit from a solvent printing process that can help you transform an ordinary display into an exceptional one. And with support from Premium Digital Trade Show Solutions, you can benefit from our use of a solvent printing process, as well as high-tech UV printers that perform beautifully.

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